Joost Becker

Joost (1979) is a partner and head of the IP team at Dirkzwager legal & tax, specializing in Intellectual Property and Advertising law. In his IP practice, the focus is on contracting and litigation in the following areas of expertise: European and national copyright, designs, trade marks, tradenames, domain names, social media, adwords and online campaigns, image rights, branding and advertising strategies (including advertising law), press publications, green claims, unfair competition (slavish imitation), counterfeit, trade secrets protection and patents. The IP team also handles intellectual property transactions, contracts, licenses, joint development, joint ventures, advising in mergers and acquisitions, restructuring, and in technology-related matters such as platform e-commerce and AI. Joost is referred to in the World Trademark Review (WTR) as 'a prominent figure in IP, advertising and internet law. With strategic brilliance, het not only litigates fiercely but also crafts ingenious trademark strategies, ensuring his clients’ brands shine amidst legal complexities’ (2024) and as ‘a very diligent lawyer who fights the fight for his clientele, a personable and wise practitioner: a fine choice for clients seeking to preserve and defend their rights in the region and beyond' (2023). He is also listed in the Legal 500 (2024) as domain name litigator in IT tier 3.